SMST309-17B (HAM)

Propaganda and Advertising

20 Points

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Faculty of Arts and Social Sciences
Te Kura Kete Aronui
School of Arts
Department of Screen and Media Studies

Staff

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Convenor(s)

Alistair Swale

Alistair Swale
9186
I.4.19
To be advised
alistair.swale@waikato.ac.nz

Lecturer(s)

Administrator(s)

: vanessa.mclean@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
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Paper Description

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The object of this course is to explore the changing dimensions of communication in the public sphere, more particularly with regard to the distinct spheres of propaganda, advertising and public information.
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Paper Structure

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The initial section will require a certain amount of reading and a short essay (worth 15%) to ensure that you have a framework for distinguishing between these different modes of communication. After that you will be required to put together an example of each case (in the case of propaganda, you design a piece of propaganda, in the case of advertising you design an advert, etc) with a reflective commentary to follow (3 items of assessment @25% each). These are practice-led exercises where you don't simply talk about the subject, but actually learn by creating it. The final 10% is based on an assessment of participation.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • - read and assimilate existing commentary on public communications and develop a sophisticated understanding of how different modes of communication relate to each other.
    Linked to the following assessments:
    • Essay (15%) (1)
  • - develop practical examples of the application of their understanding of the various modes of communication related to the three main areas of propaganda, advertising and public service communication.
    Linked to the following assessments:
    • Propaganda project (15%) and reflective commentary (10%) (2)
    • Advertising project (15%) and reflective commentary (10%) (3)
    • Public information project (15%) and reflective commentary (10%) (4)
  • -engage in group discussion that involves brainstorming and constructively critiquing various approaches to the exercises set up in contact sessions.
    Linked to the following assessments:
    • Participation (10%) (5)
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 1:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 1:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Essay (15%)
15
2. Propaganda project (15%) and reflective commentary (10%)
25
3. Advertising project (15%) and reflective commentary (10%)
25
4. Public information project (15%) and reflective commentary (10%)
25
5. Participation (10%)
10
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Materials will be distributed in class.
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Online Support

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There is an online Moodle community for this course. Moodle can be accessed via iWaikato. Lecture presentations, tutorial exercises, assignment details, important dates and the paper outline are all available from this site. You may want to print out lecture presentations and bring them to the lecture so that you don’t have to spend so much time writing things down.
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Workload

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Students are expected to attend both lecture sessions, however the second session will have a more flexible remit to include workshopping of content and review of relevant media case studies.
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